About Us

A Legacy of Partnership and Success

Built on Tradition, Driven by Success

Ellerman Brands is a family-owned company built on the belief that "If one of us wins, we all win." With a commitment to fostering partnerships and meeting the needs of businesses and individuals alike, Ellerman Brands offers a range of products and services designed to help you succeed in life, business, and more. Our values are rooted in building great relationships and creating a journey you’ll enjoy. Discover how we can support you when it matters most.

Black and white illustration of a galloping horse, showcasing detailed linework of its mane, tail, and motion.
Our Team

Meet the Team Behind the Legacy

Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Brit Ellerman
Founder & Owner
Tracing Our Family’s Journey from the 1600s to Today

A Legacy Through the Generations

1700

Sergeant Edward Hinman lands in America from England. He and 25 other Hinmans serve in the Revolutionary war.

1700
1880

Fred and Myrtle DeBarard begin ranching in Colorado. Begin raising and selling registered herfrod cattle winning numerous grand champion awards at all major stock shows throughout the United States Gaining national attention.

John Orr Immigrates from Ireland and he and his wife Elenor homestead in Nebraska.
Otto and Irene Hinman along with five brothers establish, own, and operate Hinman Brothers Construction and a freighting business started during World War 1. They become involved in Tungsten Mining in Colorado and build many tunnels and pave roads including the Pensilvania Turnpike, Glenwood Canyon, and US Highway 6. They purchase a Kremmling, Colorado ranch to run their teams of horses used for construction.
Edwin McLearn immigrates from Nova Scotia and meets his wife Ethel. He establishes McLaren Mercatile company and begins a sheep ranch in Rifle, Colorado.

1880
1920

Fred DeBarard wins Man of the Year in Livestock (1951), Stockman of the Century 1974) is inducted into the Herford Hall of Fame and the Colorado Hereford Heritage Hall of Fame. He and his wife begin racing horses. Fun Fact: One of there winningest horses was excersised and jockeyed by Mike Cervi, owner of Cervi Rodeo Company.

John and Elenor Orr begin raising cattle and over 150 head of horses. They establish the Lewellen Nebraska general store and livery stable. He later becomes the Mayor of Lewellen and there children begin to rodeo.
Ted and Sarah Orr begin ranching in Kremmling, Colorado running cattle and sheep. They have success showing cattle and began several business ventures.

Mike and Winona Hinman marry and move to one of the Kremmling Ranches. They quickly become stewards of the area raising horses, cattle, hay, building reservoirs, and improving the ranch and community. They begin to race horses. Mike becomes the president of the Rocky Mountain Quarter Horse association and the original director of the Centennial Turf Club. Winona, known for her exceptional cooking, supports him and the ranch hands.

Carl and Denny Ellerman are born to Emmett and (Maggie Kirkpatrick) Ellerman.

1920
1955

Rod Hinman attends Cal Poly in San Luis Obispo, California and quickly becomes an all around rodeo cowboy. He worked both ends of the arena riding barebacks, bulls, calf roping and team roping. He becomes a Gold Card member of the Professional Rodeo Cowboys association winning events like Denver, Greeley, Spanish Fork, Vernal, and many more. He marries Jean Hinman and begins ranching in Kremmling. He becomes the Colorado State Fair Commissioner, Rodeo Cowboys Association Spokesman, President of the Colorado Herford association, and much more. He and Jean have a remarkable career shaping winning nearly every major grand championship. Jean known for her toughness, knowledge, cooking, and style aided daily and becomes the first woman to judge a major cattleman event. In 1970 Rod is nominated for Cowboy of the Year. They have four children Tammy, Mona, Mitch, and Doug.

Carl Ellerman and Zetta Larue Sheel marry. Carl, a horse trainer, silversmith, and cowboy gained his knowledge of horses, roping, and rodeo living and working as a cowboy in California. He works on ranches and built bits and spurs under the name CnE Bits and spurs using the knowledge he knew from his horsemanship experience for many world champions over several years. Zetta begins working for the American Quarter Horse Association. They have three children, Jay, Stacey, and Kelly.
Denny Ellerman marries Carmel Moore in Woodland California.

1955
1975

Tammy and Jay go to college and work for Van Newkirks at snubbing post in Torrington, Wyoming. Fun fact Susan Maddox worked there and Keith Maddox was a rep (Owner of Best Hats Forth and American Hat company) in Torrington.


Tammy and Jay Marry. Go to the college finals for their honeymoon.


Wad Hinman leaves ranching to become a House Legislator.


Mona Wahlert (Hinman) works on the Ronald Reagan Campaign.


Denny Ellerman peruses his dream of being a cowboy working in California for the Bureau of Land Management. Denny and Carmels 5 children (Mette, Tammy, Troy, Fawn, Jozell) along with their cousins (Karen and Debbie Moore) and friend (Kasey Weston) become the world-famous trick riders, The Flying Cossacks in 1973. They traveled all over the world performing at rodeos including the NFR all the way to Kuwait.

1975
1975

Jay and Tammy have Taya McAdow (Ellerman).


Tammy sells jeans for Rocky Mountain Clothing (now Cinch Jeans), helps get it started with Brenda Van Newkirk selling jeans out of vans and trunks.


Jay makes finals for the first of five times (With Bobby Harris, Walt Woodard, Rich Skelton, JD Yates, and Jay Wadhams). Wins AQHA championships, the Dodge finals, and several circuit titles.


Tammy and Jay buy there first place which started a long line of many team roping places they would build and sell.


Mona Wahlert (Hinman) and Dave Wahlert help start Superior Livestock Auction. Mitch Hickey (Hinman) starts on as well.

1975
1995

Tammy and Jay start Colorado Junior Rodeo Association to give their children a place to compete and grow in rodeo.

Jay moves to full time showing, training horses and schools after 1993 for Pitzer Ranch and many others.

Jay and Tammy have Brit.

1995
2005

Tammy starts into real estate for Ed Orr (cousin).


Troy Ellerman becomes the Professional Rodeo Cowboys association Commissioner.


Tammy wins Cruel Girl Championship.


Jay Wins roper open championship.


Jay starts back into building bits.


Taya Wins Cruel Girl All girl.


Brit wins state championships in Team Roping, Program of Work for DECA, Future Business Leaders of America, and is President of Fellowship of Christian Athletes, Student Counsel, Future Business Leaders of America, DECA, basketball team captain and begins speaking for RFD-TV Cowboy Church.

2005
2015

Brit Wins state and national high school finals, 2 circuit Finals championships, the central Rocky Mountain region and qualifies 3 times to the college finals. Graduates high school and college on college rodeo a college rodeo scholarship to the University of Wyoming getting a degree in buisness administration and marketing.


Tammy Wins PDL.


Tammy and Chad start Lariat Homes
and Texas Saddlery with Dale Martin and Ellerman Brands start
Taya and Ross Marry (Taya Hubbard Feed Ross Reddit Sales).


Train calf horses, break away horses, team roping horses.

Jay and Brit begin doing custom work and repair.


Jay judges first ever American Rope Horse Futurity Association Futurity in Fort Worth Texas and continues to do so.


Brit Coaches high school basketball.

Ellerman Marketing begins.

2015
2020

All new businesses.

Brit gets gigs for Yellowstone, Miranda Lambert and more. Acts in commercials and movies.


Brit Marry Makenna.

Makenna backstory. Horse racing, Ranching, breeding business, investment, rodeo and roping background.


Makenna starts Ellerman insurance and investments.

Cousins start “Wild Rider” in memory of Denny Ellerman.

Businesses continue to grow and be family owned and operated.

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What Our Clients Say About Us

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Cindy Bowden
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Cindy Bowden
Company Title
“Mauris ullamcorper quis magna in maximus. Etiam mollis eleifend nunc id consectetur. Vivamus vestibulum congue justo. Suspendisse consequat aliquam augue, et ultricies ante consectetur ut. Curabitur auctor sem ut mauris aliquet, aliquet blandit neque fringilla.”
Cindy Bowden
Company Title
“Mauris ullamcorper quis magna in maximus. Etiam mollis eleifend nunc id consectetur. Vivamus vestibulum congue justo. Suspendisse consequat aliquam augue, et ultricies ante consectetur ut. Curabitur auctor sem ut mauris aliquet, aliquet blandit neque fringilla.”
Cindy Bowden
Company Title